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In the next phase of the campaign, and timed to coincide with the increase in penalties for hand-held mobile phone offences on 1 March 2017, the AA Charitable Trust and Think!
are raising awareness of the dangers of distracted driving with a new ad by adam&eve DDB to be shown in cinemas, video on demand, and online.
Tony and Jack’s family wanted to do something to help prevent such crashes in the future.
Supported by transport ministers, Drive Smart focuses on improving safety as well as 'eco-driving' techniques to cut fuel consumption.The announcement was made by Edmund King OBE, Chairman of the AA Trust at the launch of the Electric Vehicle Experience Centre (EVEC) in Milton Keynes on 20 July 2017.Edmund King, AA Trust Chairman, said: “We want to help drivers understand this exciting new technology at the EV Experience Centre but we also want to help them get the most out of their electric cars.“Drive Electric sessions, conducted by AA instructors, can either be carried out in the driver’s own electric car, or in one of the EV Experience Centre’s test drive fleet.The EV Experience and Drive Electric experiences will really put Milton Keynes on the map as the most go-to EV City in the World.” The session introduces participants to electric cars, driving techniques and how to obtain the best and most economical performance.
According to Edmund King, AA president and Director of the AA Charitable Trust: “The AA Think Bikes!