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For example the Americans think that everyone has a zip code [...] they were a little late in and then they launched in US dollars." Morgan took time off from the stress of running the booming Trade Me site in September 2001, and went to the United Kingdom to manage an IT team in London.

When he returned to his role at Trade Me the site had become profitable, with a membership of 100,000 and growing. In August 2003 Trade Me went live with Trade Me Motors.

On 6 March 2006 the Australian media company Fairfax acquired Trade Me in a deal worth NZ0 million, with an additional NZ million payable if the organisation met earnings targets over the next two years.

(Those targets were met.) Sam Morgan and other executives remained with Trade Me.

The early strategy for Trade Me involved simply increasing its user base and encouraging members to refer their friends to the site.

Trade Me launched the Safe Trader escrow service about this time.

Trade Me was publicly listed as a separate entity on 13 December 2011 under the ticker "TME".

Members in New Zealand can become "Address Verified" by confirming their street address, and sellers may choose to block unverified members from bidding.Trade Me often change the logo and stylise Kevin to reflect major events in the calendar.In its early years Trade Me continued to struggle, slowly increasing its user base, but facing financial challenges.Morgan commented on e Bay's attempt to penetrate the New Zealand market in an interview: "...I think there are big cultural issues there that are just not well understood.

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