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Nearly the entire template is clickable (you can tell from the big arrows on the right hand side).
A clean, clear and direct layout is the place to start and, if you want to enhance your call to action even further, think about adding urgency.
One of the single biggest mistakes marketers make is not emailing their customers enough.
This campaign is playful and completely different from the other emails you receive from Badoo or the other apps discussed here. By making the call to action a ‘game’ you are more inclined to click as the reader and clicking any of these links gives Badoo extra information to improve their future targeting as well as driving you back to the Badoo website. In a single week (between 14-21 March) I received 10 emails from Ok Cupid alone. My general advice for all online businesses is: don’t be afraid to email your customers.
Here’s an example of how I’m implementing a similar campaign for Vero (a Saa S application).
I’m sending the following email to customers who have not signed in for 10 days: In our case I’m making an assumption that customers care about conversions and that this email will encourage them to improve their campaigns by running an A/B test.
…so I signed up to Ok Cupid, Plenty Of Fish, Badoo, Zoosk and How About We with great interest – I wanted to know how do the biggest online dating apps use email to drive activation with email? After receiving (many) interesting emails from these companies over the last six weeks, here are the key email marketing lessons you can take away and apply to your own campaigns.
This has got to be the number one focus of every email sent by online dating sites.
Here’s a few other campaign ideas for you to consider: This blog post on increasing customer lifetime value has even more examples of personalized campaigns from market leading brands such as Amazon.