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But when writer Jen Lewis saw an advert on Facebook of a woman wearing exactly the same clothes she was at that moment (left and right), she started to believe businesses snooping on customers one step too far.
We all know 'targeted advertising' has been prevalent for some years now, via our social media apps and search engines.
Coming less than a month after their engagement was announced to the world, Meghan's seat at the family table today is further evidence of just how warmly - not to mention rapidly - Harry's glowing bride-to-be has been welcomed into the royal fold.
Also in attendance were Lady Amelia Windsor, granddaughter of the Duke of Kent, (bottom right) and Princess Eugenie (bottom, second from right).
Dubbed 'Panic Thursday', the number of people rushing around high streets and shopping centres is expected to be up 60 per cent on a normal day.
And there are gigantic savings to be had as stores have slashed their prices hoping to cash in on eleventh hour buyers (left).
The First Secretary of State was 'asked to resign' from the Government by the Prime Minister - who he has been close friends with since they were at university together 30 years ago.